​About

Jennifer is an Analytics Marketing Manager, Management Consultant with over 10+ years of professional emerging Internet marketing experience working in the high technology, financial, hospitality, real estate, healthcare, manufacturing, not for profit and retail ecommerce sectors. Specializations in the field of web analytics marketing & ecommerce, management consulting serving global clients from medium & large scale, Fortune 500 organizations. Within the field of web analytics, working in helping higher level organizations define there metrics strategies, create concepts, define problems, conduct web analysis, problem solve and execute. Jennifer is a very proficient and passionate business executive; manager utilizing web analytics data to drive smart business decisions. Technology, Financial, eCommerce, Management, Consulting.



Notable Work Involvement: Mayor Marty Markowitz, Terri Ann Lowenthal long time IT advisor White House expert Data policy, Census data, Larry Bonfante, CIO, United States Tennis Association, David Fletcher, CTO, State of Utah, Ben Averch, Senior Product Manager, Analytics Platform & Delivery, eBay, John Marcante, CIO of Mutual Fund Company Vanguard Group, Ken Faw, Chief Information Officer, American Laser Skincare, Andre Yee, Senior Vice President, Eloqua, Dan Martinez, CIO, Professional Rodeo Cowboys Association, Dan Wilson, NA Channel Marketing Manager, Intelligent Systems, Intel, Scott Zahl, VP & GM, Advanced Computing Division, Ingram Micro North America, Brian Chee, Director of Advanced Networking Lab University of Hawaii, Rick Jacobsen, World Wide Lead Online Sales Development, Retail Banking Market, Intel, Mark Hill, VP & GM, Global Innovation & Solutions Development, Avery Dennison, Brian Girouard, VP North American Leader, CPRD, Capgemini, Dana Gardner, President & Principal Analyst, Saranyu Babu, senior product marketing manager Dell, Rich Nockels, Senior Marketing Manager at Intel Interarbor, Michael Elliott, Enterprise Cloud Solutions, Dell, Dan Wilson, NA Channel Marketing Manager, Intelligent Systems, Intel. Stephen Tadman of Dell, Mike Dover Information Week.



Celebrity Work Involvement: Darryl Hannah, Prince, Mayor Marty Markowitz, EVE6, Ricky Martin, The Jenny Jones Show, Chicago Bulls at United Center, Luke Longley, Mike Ditka and Elton John.



Her recent stock investment articles are Global Features, Headlines and Syndications that have appeared Daily on CNBC, NASDAQ, Wall Street Journal, MSN Money, Yahoo!, Reuters, Venture, China News, AOL and more. The weekly headlines and syndications have been featured in over thousands of sites, and read by an audience in the millions every month from around the world.

Contributing exclusive publications with Thomson Reuters, UBM DeusM, The Motley Fool and Seeking Alpha are an internationally syndicated blog, investment, technology, business, financial and economic research news sites.  The daily articles appears on the news each week and provides investment advice and ideas to wall street to a worldwide audience of professionals.



She also is a Writer for UBM DeusM. United Business Media had chosen her among a handful that UBM accepted after a worldwide search for top digital marketing writers working with a strong staff of 50+ professionals with a passion for new media and building online communities which includes its Editor and Chief, Director of Editorial, The Founder and Managing Director of DeusM, Emmy-award - Award-winning technology writers, Journalists - Broadcast Journalists, Authors, CEOs, Silicon Valley, San Jose Business, Investment Banking Manager at IBM, Internet entrepreneurs, Editor in Chief of BtoB Crain Communications, Global industry events speakers, Analysts, Intel global director of Financial Services & Institutions, Executive editor of PC Magazine - Executive Vice President of Ziff-Davis Publishing, Senior Editor of Information Week, University Professors (University of Notre Dame), Global Editor-in-Chief for Red Herring.com and Managing Editor of MarketWatch.com, Bloomberg News, Associated Press. The companies Digital Draw is Exclusively sponsored by Intel catering to working in retail and financial services. Digital Canvas Retail DigitalCanvasRetail.com and DigitalDraw.com by DeusM, the division of UBM TechWeb has already won more than 50 prestigious awards for its innovative platforms. New Content is released daily. Jennifer's writings featured organizations such as Fidelity Investments, Target, Citibank, These sites are published to a worldwide sophisticated audience comprised of Chief Marketing Officer's in mid-size to large retailers  technology, marketing, and the early uses of big-data analytics, CIOs, managers, and high-level IT executive audience at corporations of all sizes.

Client Experience:

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Client experience working with Fortune 500, over hundreds of technology related & corporate client organizations including Best Buy, Charles Schwab, Allstate, Childrens Memorial Hospital, Kimpton Hotels, Marriott Hotels, Stanford University, TheKnot.com, Accenture, Renaissance Hotels, Homewood Suites by Hilton, Pampered Chef, Quest Diagnostics, San Mateo Regional Network, Kimpton Hotels, Embassy Suites, Avendra Financial, High Technology, Management, Marketing and Digital Writing: United Business Media, Predict Wall Street, Seeking Alpha, The Motley Fool at Fool.com: Syndications Yahoo! Finance, MSN Money, AOL Business News "Reaching millions of people each month through its website, books, newspaper column, tv appearances, and subscription newsletter" United Business Media. DeusM International.

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You can read more of Jennifer's monthly articles published here:



http://www.digitaldraw.com/bloggers.asp​
http://www.digitaldraw.com/profile.asp?piddl_userid=481788

http://www.digitalcanvasretail.com​
http://www.digitalcanvasretail.com/profile.asp?piddl_userid=481788



Notable Publications of Articles, Headlines, Interviews, Blogs and Books

DeusM
United Business Media

Thomson Reuters
McKinsey Quarterly​
MIT
MIT IEEE Transactions
Inc.com

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DigitalCanvasRetail.com is a new global online community that is designed to help senior marketing managers at mid-size to large companies in the retail industry discover how digital technologies can help them attract customers and increase revenue.

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DigitalDraw.com, which is already live. DigitalDraw, like DCR, is about digital marketing. But instead of the retail industry, DigitalDraw is a community focused on retail banks of all sizes. And instead of a global view, it focuses on the North American market exclusively.

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United Business Media (UBM) DeusM, named for the classical theatre term Deus ex machina, specializes in the use of proprietary high-value content and Web 2.0 technology.



Article Topics Covered for mid-size and large retail CMOs



• End-to-End-Retail Solution that drive consistent brand experiences

• Fast-changing data: fresh data for brand promotion

• Creating brand awareness on store shelves

• Mobile insta-couponing solution to engage customers in stores.

• Virtual shopping that expands access to in-store and online inventory

• Intelligent consumer trend & inventory: Promoting new product categories.

• Shelf compliance solutions that minimize inventory distortion

• Secure POS touch screen solutions that extend brand experience

• Cloud & Mobile ads that deliver targeted messages

• PCI compliance to protect transacton data and enhance retail brands

• Electronic ‘customer assistant’ solutions

• Intelligent dispensing solution: optimizes brands and inventory



Article Topics Covered



Digital Signage
Point-of-sales Systems
Big-Data Analytics
Marketing Technologies
Campaign Management Technologies

Jennifer has strong entrepreneurial, visionary, creative, organizational, operational and leadership skills in business. She harbors a thinly veiled passion for driving analytical insights for online marketing & ecommerce – consumer products, working alongside with talent & great teams, the ability to bridge the gap between executive non technical staff and technical staff within the field of analytics. Jennifer enjoys being a problem solver & educator to contribute experience, expertise and delivering successful results to clients.

Web Analytics Expertise: Strategic emerging web analytics marketing planning, process, strategy & Implementation consulting, eCommerce, creating, testing and executing analytics programs, optimizing through Ominiture SiteCatalyst, Google, Web Trends and Visistat (negotiation & solution selection), quality assurance, analysis & reporting, focused website projects on specific data, staff training, media, functional & conversion analysis.

Web Marketing Expertise: 2.0/3.0 specializations in aggregation (RSS), widgetization, social media & personal networking, collaboration management through social networks online: Facebook, Twitter, YouTube, Myspace, Netvibes, Wordpress, Wikis, Toolbars (enabling user engagement & viral distribution marketing ROI), IT and webinar training, SEO campaign optimization analysis & development, web marketing campaign modeling & strategy.

Work Involvement: Effectiveness in organization, development, planning strategy, execution on focus with emerging technology, analytics and e-marketing to business organizations on the Internet. Designed and conducted Social and Internet marketing campaigns for strategy development, email marketing campaign management, online branding ROI, ecommerce & analytics for clients in the Americas and Internationally. She has analyzed industry trends, for optimization based on CPA, CPC, CPI, CPM, SEO campaign models, CRM training & Salesforce management, product management, technical writing, online affiliate campaign management, management of keyword search marketing accounts (CitySearch, Google, Yahoo!, MSN), affiliate program management, widgets (brand) and strategy consulting.

Education: Jennifer holds her BA from De Paul University and is presently working to finish her MBA in International Business at Stanford University. She has also studied at the American Conservatory of Music. She presently lives and works between San Francisco, CA. and Chicago, IL., having spent time in New York City living in Manhattan’s UWS and Midtown in the past. Her interests include avid reading, playing classical piano, language studies in Chinese, Spanish & French, philanthropy, fine arts, sports, reading and traveling.

Affiliations: Jennifer is affiliated with the DAA - Digital Analytics Association formerly WAA - Web Analytics Association, Hosts the WAW, Web Analytics Wednesday Event for Chicago – Eric Peterson’s Web Analytics Demystified, has sponsored for Children’s Memorial Hospital Annual Snowball Charity Event benefiting the Pediatric Care Unit, participated in Stanford University campaigns (NGOs), sponsored for the North Shore Cystic Fibrosis Foundation, founded WVSA Project foundation, publications for CNBC, WSJ, Inc.com, UBM and MIT Transactions/Dr. Satya P. Samineni, Moderator for Web Metrics Global Group/David Rhee OX2 & Zsolt Balnt BP Wired - Past Consultant at Whitney & Company, International Brand Management Consultancy and strategic business partnership with Netvibes (Americas).

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Visit Jennifer at UBM DeusM.

United Business Media sites.

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http://www.deusm.com

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http://www.digitalcanvasretail.com

http://www.digitaldraw.com/bloggers.asp

http://www.allanalytics.com/profile.asp?piddl_userid=427561



AllAnalytics.com is a new global online community that is designed to help senior marketing managers at mid-size to large companies in the retail industry discover how digital technologies can help them attract customers and increase revenue.



SolutionProvidersForRetail.com is the community destination for retail VARs.



EnterpriseEfficiency.com, business technology community brings together an impressive collection of business leaders to share peer guidance, analysis, and best practices. It uses a stringent registration filtering system to ensure that its membership – over 40% of whom hold executive positions – is comprised only of highly engaged, industry decision makers.

          

BigDataRepublic.com, a global online community that aims to demystify this complex new world of data, giving you the insight you need to make informed decisions and take measures to raise your company to the next level.



SaaSintheEnterprise.com, is a diverse online community that engages insightful opinions and analysis to shed light on the important issues generated by the advent of  SaaS.

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21CIT.com, which is already live. DigitalDraw, like DCR, is about digital marketing. But instead of the retail industry, DigitalDraw is a community focused on retail banks of all sizes. And instead of a global view, it focuses on the North American market exclusively.

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TheVideoEnterprise.com is a new global online community that is designed to help senior marketing managers at mid-size to large companies in the retail industry discover how digital technologies can help them attract customers and increase revenue. 

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United Business Media sponsors include some of the world's leading technology corporations. Intel, Vidyo, SAS, EMC, Dell, Trend Micro, IBM, Business Week and more.

 

Investing, Finance, High Technology, Management Consulting, Analytics, Big Data, Real Estate, Strategy & Planning Emerging Markets, Retail, Healthcare, Social, IT Training, Emerging Technologies, Globalization, Digital, Marketing, eCommerce, Cloud, Healthcare, 2.0/3.0



Recent at The Motley Fool, Seeking Alpha and United Business Media Article Headlines:

AT&T, Fidelity Bets Big on Digital, JOY Chinese Stocks are Back, Qualcomm have Patience, CMS

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Additional sites for Jennifer...



http://businessblogging.wordpress.com​

http://ejenniferlynn.wordpress.com

http://beta.fool.com/MDMConsult

http://seekingalpha.com/author/jennifer-lynn/instablog

https://www.facebook.com/jennifer.lynn.email

http://www.twitter.com/jenniferlynn411

http://gplus.to/ejenniferlynn​

http://wvsaproject.wordpress.com

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and more...

Philanthropy

Stanford University
Facebook Causes for WVSA
Shriners Children's Hospital

Prosthetics 5013c for Social Media
Lincoln Park Volunteer Center
Children's Memorial Hospital

Skills

Technology

Financial

Investments

Management

Consulting

Strategy

eCommerce

Analytics

Training

Gamification

Human Resources

Not for Profit

Cloud

Marketing

Business Development

Healthcare

Media

Hospitality

Retail

Writing

Digital

Globalization

Emerging Markets

Real Estate

 

United Business Media

Thomson Reuters

Best Buy

Stanford University

Equifax
Charles Schwab
Allstate

Investing

The Motley Fool

​Seeking Alpha

CNBC

The Wall Street Journal

NASDAQ

Wired Magazine

​Clients